Lesson 9 of 9 · All lessons in this module
  1. Standard I: ProfessionalismVideo lesson
  2. Standard I cases: knowledge of the law and dissociation
  3. Standard I cases: pressure on analysts and performance staff
  4. Standard I cases: gifts, travel, manager selection and paid research
  5. Standard I cases: misrepresenting services, products and results
  6. Standard I cases: plagiarism, third-party material and online content
  7. Standard I cases: misconduct and competence
  8. Standard I cases (2027): what counts as professional conduct
  9. Standard I cases (2027): accurate, timely, complete and plain

This lesson is part of the 2027 curriculum. You are following the 2026 curriculum, where it is not taught in this form. Switch if you are sitting the exam under the 2027 curriculum.

Lesson 9 of 9 · 14 min

Standard I cases (2027): accurate, timely, complete and plain

In 2027 every communication is checked against four tests (accurate, timely, complete, plain language), and the newer traps are ESG claims, AI capability claims, who really does the work, stale results and thin information for prospects.

In short

  • Four tests: accurate (truthful, free from error, precise, not vague or misleading), timely (given in time for recipients to act), complete (all facts and elements necessary and customary) and in plain language (clear, concise, common words, not dominated by jargon).
  • The past is not a promise: do not state or imply that clients will achieve a return generated in the past, and do not guarantee returns or capital on risky investments.
  • Models: use a broad range of assumptions including extremely negative scenarios; leaving out potentially negative outcomes can misrepresent value and risk.
  • Newer claims: ESG, AI and staffing descriptions must match reality, be clearly described and be kept current.
  • Prospects versus clients: you may give prospects less detail, but never in a way that misrepresents the nature or risk of the investment.
  • Third parties: disclose their intended use, and do not present their work as your own.

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