Lesson 4 of 9 · All lessons in this module
  1. Standard I: ProfessionalismVideo lesson
  2. Standard I cases: knowledge of the law and dissociation
  3. Standard I cases: pressure on analysts and performance staff
  4. Standard I cases: gifts, travel, manager selection and paid research
  5. Standard I cases: misrepresenting services, products and results
  6. Standard I cases: plagiarism, third-party material and online content
  7. Standard I cases: misconduct and competence
  8. Standard I cases (2027): what counts as professional conduct
  9. Standard I cases (2027): accurate, timely, complete and plain

This lesson is part of the 2027 curriculum. You are following the 2026 curriculum, where it is not taught in this form. Switch if you are sitting the exam under the 2027 curriculum.

Lesson 4 of 9 · 14 min

Standard I cases: gifts, travel, manager selection and paid research

Judge every benefit by its size, its timing and its purpose: modest and business-related is fine, but anything that rewards past business or buys future business compromises independence.

In short

  • Third-party gifts: token items and ordinary business entertainment only, and only if the purpose is not to influence or reward. The limit applies even where the firm has no policy.
  • Client gifts: may be accepted but must be disclosed to the employer, before acceptance if possible and otherwise afterwards, so supervisors can check for favouritism.
  • Travel: best practice is to pay for commercial transport and hotels yourself or through your firm. Modest arranged travel to an information-gathering event is acceptable only when commercial transport is unavailable.
  • Manager selection: the hiring side must not ask for gifts, donations or contributions, even for a charity or a campaign; the bidding side must not offer them. Pay-to-play led to reporting laws and bans.
  • Issuer-paid research: independent, thorough, fact kept apart from opinion, a flat fee agreed in advance and full disclosure. No bonus, warrants or pay linked to the conclusions.
  • Fees that drive advice: a fee arrangement that makes a product profitable cannot decide what you recommend.

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