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Lesson 2 of 7 · 12 min

Recommendations, target prices and the investment thesis

A research report opens with a rating backed by a target price and a short investment thesis explaining why the stock is mispriced and which catalysts should close the gap.

In short

  • A rating (buy, hold, sell, or overweight, neutral, underweight) summarises the expected share price performance over a stated horizon, usually one to two years.
  • The target price implies an expected return: (Target−Current)/Current(\text{Target} - \text{Current}) / \text{Current}. Ratings may be absolute (on that return) or relative (against a benchmark, sector or the analyst's coverage).
  • There is no uniform standard, but buys typically need an expected gain (or outperformance) of at least about 10% to 15%, sells a similar shortfall; holds sit in between.
  • The investment thesis condenses why the analyst thinks the stock is mispriced; catalysts are specific events that could move the price toward intrinsic value.
  • The first page carries the key facts and summary data, but it is written last. An effective report is timely, clear, objective, internally consistent and discloses conflicts.

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Recommendations, target prices and the investment thesis · Equity Analyst Research Reports